Let’s suppose You just got some contract work with an Ecommerce company based in New York City that sells clothing online but they also have in-store style and clothing advice sessions. Customers come in to the store, have sessions/meetings with a personal stylist, then they can go home and order either on a mobile app or website for the clothes they want.
The company is trying to decide whether to focus their efforts on their mobile app experience or their website. They’ve hired you on contract to help them figure it out! Let’s get started!
Just follow the steps below to analyze the customer data (it’s fake, don’t worry I didn’t give you real credit card numbers or emails ). Click here to download
days in analytics interview most of the interviewer ask questions about two algorithms
which is logistic and linear regression. But why is there any reason behind?
there is a reason behind that these algorithm are very easy to interpret. I
believe you should have in-depth understanding of these algorithms.
In this article we will learn about logistic regression in details. So let’s deep dive in Logistic regression.
What is Logistic Regression?
Logistic regression is a classification technique which helps to predict the probability of an outcome that can only have two values. Logistic Regression is used when the dependent variable (target) is categorical.
Types of logistic Regression:
On the other hand, a logistic regression produces a logistic curve, which is limited to values between 0 and 1. Logistic regression is similar to a linear regression, but the curve is constructed using the natural logarithm of the “odds” of the target variable, rather than the probability.
What is Sigmoid Function:
To map predicted values with probabilities, we use the sigmoid function. The function maps any real value into another value between 0 and 1. In machine learning, we use sigmoid to map predictions to probabilities.
S(z) = 1/1+e−z
s(z) = output between 0 and 1 (probability
= input to the function (your algorithm’s prediction e.g. b0 + b1*x)
= base of natural log
In Linear Regression, we use the Ordinary Least Square (OLS) method to determine the best coefficients to attain good model fit but In Logistic Regression, we use maximum likelihood method to determine the best coefficients and eventually a good model fit.
How Maximum Likelihood method
For a binary classification (1/0), maximum likelihood will try to find the values of b0 and b1 such that the resultant probabilities are close to either 1 or 0.
Logistic Regression Assumption:
I got a
very good consolidated assumption on Towards Data science website, which I am
logistic regression requires the dependent variable to be binary.
a binary regression, the factor level 1 of the dependent variable should
represent the desired outcome.
meaningful variables should be included.
independent variables should be independent of each other. That is, the model
should have little or no multicollinearity.
independent variables are linearly related to the log of odds.
regression requires quite large sample sizes.
evaluation methods of Logistic Regression.
Akaike Information Criteria (AIC):
We can say AIC
works as a counter part of adjusted R square in multiple regression. The thumb rules
of AIC are Smaller the better. AIC
penalizes increasing number of coefficients in the model. In other words,
adding more variables to the model wouldn’t let AIC increase. It helps to
To measure AIC of a single mode will not fruitful. To use AIC correctly build 2-3 logistic model and compare their AIC. The model which will have lowest AIC will relatively batter.
Null Deviance and Residual Deviance:
Null deviance is calculated from the model with no features, i.e. only intercept. The null model predicts class via a constant probability.
Residual deviance is calculated from the model having all the features. In both null and residual lower the value batter the model is.
It is nothing but a tabular representation of Actual vs Predicted values. This helps us to find the accuracy of the model and avoid overfitting. This is how it looks like
So now we can calculate the accuracy.
True Positive Rate (TPR):
shows how many positive values, out of all the positive values, have
been correctly predicted.
The formula to calculate the true positive rate is (TP/TP + FN). Or TPR = 1 - False Negative Rate. It is also known as Sensitivity or Recall.
False Positive Rate (FPR):
shows how many negative values, out of all the negative values, have
been incorrectly predicted.
The formula to calculate the false positive rate is (FP/FP + TN). Also, FPR = 1 - True Negative Rate.
True Negative Rate (TNR):
It represents how many negative values, out of all the negative values, have been correctly predicted. The formula to calculate the true negative rate is (TN/TN + FP). It is also known as Specificity.
False Negative Rate (FNR):
It indicates how many positive values, out of all the positive values, have been incorrectly predicted. The formula to calculate false negative rate is (FN/FN + TP).
It indicates how many values, out of all the predicted positive values, are actually positive. The formula is (TP / TP + FP).
F score is the harmonic mean of precision and recall. It lies between 0 and 1. Higher the value, better the model. Formula is 2((precision*recall) / (precision + recall)).
Receiver Operator Characteristic (ROC):
ROC is use to determine the accuracy of a classification model. It determines the model’s accuracy using Area Under Curve (AUC). Higher the area batter the model. ROC is plotted between True Positive Rate (Y axis) and False Positive Rate (X Axis).
In below graph yellow line represents the ROC curve at 0.5 thresholds. At this point, sensitivity = specificity.
Random forest algorithm is a supervised algorithm. As you can guess from its name this algorithm creates a forest with number of trees. It operates by constructing multiple decision trees. The final decision is made based on the majority of the trees and is chosen by the random forest.
The method of combining trees is known as an ensemble method. Ensembling is nothing but a combination of weak learners (individual trees) to produce a strong learner.
Let’s understand ensemble with an example. Let’s suppose you want to watch movie but you have doubt in your mind regarding it’s reviews, so you have asked 10 people who have watched the movie, 8 of them said movie is fantastic and 2 of them said movie was not good. Since the majority is in favour, you decide to watch the movie. This is how we use ensemble techniques in our daily life too.
Random Forest can be used to solve regression and classification problems. In regression problems, the dependent variable is continuous. In classification problems, the dependent variable is categorical.
Advantages and Disadvantages of Random Forest
Advantages are as follows:
It is used to solve both regression and classification problems.
It can be also used to solve unsupervised ML problems.
It can handle thousands of input variables without variable selection.
It can be used as a feature selection tool using its variable importance plot.
It takes care of missing data internally in an effective manner.
Disadvantages are as follows:
This is a black-box model so Random Forest model is difficult to interpret.
It can take longer than expected time to computer a large number of trees.
How Random Forest works?
can be divided into two stages.
Random forest creation.
Perform prediction from the created random forest classifier.
Random forest creation:
To create random forest we need to select following steps
Randomly select “k” features from
total “m” features, where k << m.
Among the “k” features, calculate
the node “d” using the best split point.
Split the node into child nodes using
the best split.
Repeat 1 to 3 steps until “L” number of nodes has been reached.
Build forest by repeating steps 1 to 4 for
“n” number times to create “n”
number of trees.
Perform prediction from the created random forest classifier
To perform prediction we need to take following steps
Takes the test features and use the rules of each randomly created decision tree to predict the outcomes and stores the predicted outcome (target)
Calculate the votes for each predicted target.
Consider the high voted predicted target as the final prediction from the random forest algorithm.
Bootstrap Aggregation (or Bagging for short), is a simple and very powerful ensemble method. Bootstrap method refers to random sampling with replacement. Here with replacement means a sample can be repetitive. Bagging allows model or algorithm to get understand about various biases and variance.
To create bagging model, first we create multiple random samples so that each new random sample will act as another (almost) independent dataset drawn from original distribution. Then, we can fit a weak learner for each of these samples and finally aggregate their outputs and obtain an ensemble model with less variance from its components.
Let’s understand it with an eg.as we can see in below figure where each sample population has different pieces and none of them are identical. This would then affect the overall mean, standard deviation and other descriptive metrics of a data set. It develops more robust models.
How Bagging Works?
You generate multiple samples from your training set using next scheme: you take randomly an element from training set and then return it back. So, some of elements of training set will present multiple times in generated sample and some will be absent. These samples should have the same size as the train set.
You train you learner on each generated sample.
When you apply the algorithm you just average predictions of learners in case of regression or make the voting in case of classification.
Applying bagging often help to deal with overfitting by reducing prediction variance.
Take M bootstrap samples (with replacement)
Train M different classifiers on these bootstrap samples
For a new query, let all classifiers predict and take an average(or majority vote)
If the classifiers make independent errors, then their ensembles can improve performance.
Boosting is an ensemble modeling technique
which converts weak learner to strong learners.
Let’s understand it with an example.
Let’s suppose you want to identify an email is a SPAM or NOT SPAM. To do that
you need to take some criteria as follows.
Email has only one image file, It’s a SPAM
Email has only link, It’s a SPAM
Email body consist of sentence like “You won a prize money of $ xxxx”, It’s a SPAM
Email from our official domain “datasciencelovers.com”, Not a SPAM
Email from known source, Not a SPAM
As we can see above there are multiple rules to identify an email is a spam or not. But if we will talk about individual rules they are not as powerful as multiple rules. There these individual rules is a weak learner.
To convert weak learner to strong learner, we’ll combine the prediction of each weak learner using methods like: • Using average/ weighted average • Considering prediction has higher vote
For example: Above, we have defined 5 weak learners. Out of these 5, 3 are voted as ‘SPAM’ and 2 are voted as ‘Not a SPAM’. In this case, by default, we’ll consider an email as SPAM because we have higher (3) vote for ‘SPAM’
The base learner takes all the distributions and assigns equal weight or attention to each observation.
If there is any prediction error caused by first base learning algorithm, then we pay higher attention to observations having prediction error. Then, we apply the next base learning algorithm.
Iterate Step 2 till the limit of base learning algorithm is reached or higher accuracy is achieved.
Finally, it combines the outputs from weak learner and creates a strong learner which eventually improves the prediction power of the model.
Types of Boosting Algorithm:
AdaBoost (Adaptive Boosting)
Gradient Tree Boosting
Adaboost was the first successful and very popular boosting algorithm which developed for the purpose of binary classification. AdaBoost technique which combines multiple “weak classifiers” into a single “strong classifier”.
Initialise the dataset and assign equal weight to each of the data point.
Provide this as input to the model and identify the wrongly classified data points
Increase the weight of the wrongly classified data points.
if (got required results) Go to step 5 else Go to step 2
Let’s understand the concept with following example.
BOX – 1: In box 1 we have assigned equal weight to each data points and applied a decision stump to classify them as + (plus) or – (minus). The decision stump (D1) has generated vertical line at left side to classify the data points. As we can see in the box vertical line has incorrectly predicted three + (plus) as – (minus). In this case, we will assign higher weights to these three + (plus) and apply another decision stump. As you can see in below image.
BOX – 2: Now in box 2 size of three incorrectly predicted + (plus) is bigger as compared to rest of the data points. In this case, the second decision stump (D2) will try to predict them correctly. Now, a vertical line (D2) at right side of this box has classified three mis-classified + (plus) correctly. But in this process, it has caused mis-classification errors again. This time with three -(minus). So we will assign higher weight to three – (minus) and apply another decision stump. As you can see in below image.
BOX – 3: In box 3 there are three – (minus) has been given higher weights. A decision stump (D3) is applied to predict these mis-classified observation correctly. This time a horizontal line is generated to classify + (plus) and – (minus) based on higher weight of mis-classified observation.
BOX – 4: in box 4 we will combine D1, D2 and D3 to form a strong prediction having complex rule as compared to individual weak learner. As we can see this algorithm has classified these observation quite well as compared to any of individual weak learner.